Monday, October 13, 2008
Sample Arguments
I chose an image for Camel Lights advertising as my sample argument. The ad appeals to looking cool with the cigarette in the camel's mouth and he is leaning against his sporty car with sunglasses on. The camel is also muscular with his cigs tucked into his sleeve, and his arms crossed across his body. The Surgeon General's Warning is hardly even visible to the reader, as it appears to be somewhat blurry on the computer image. Obviously, the advertiser is trying to make an appeal that smoking cigarettes is a cool look, and even seems to associate the idea of smoking with toughness. The advertiser is clearly not worried about the health risks that smoking has on a person, and also places the warning on the poster in a way that some people might miss it. Of course, this is because they want to sell their product and not have the customer worry about the risks that are associated with it. Given, this is the man or woman's job, but the advertising is going to be one-sided.
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2 comments:
I think smoking ads are a joke because one can see that the company is just out for money and does not even care that one can get all sorts of cancers from smoking. Plus, its just harmful for your health. The fact that they barely make the Surgeon General's Warning visible shows how much the producer cares about the consumer. Because they have a young kid with a sports car, someone close to that age is not even going to think about the effects of his/her smoking 5, 10, or even 20 years down the road.
Hearing all of the appeals that Chris mentions about the advertisement, I wasn't aware of all of the different ways they appeal to the public. For example, when he mentions that it even seems to associate the idea of smoking with toughness, this might cause someone who doesn't even like smoking to try it just because they want to appear tougher. It seems like advertisements today don't even give you all of the information about their product, just the "image" you will have if you buy it.
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